Drexel University

Assistant Director of Athletic Communications - Creative Services

Sep. 2022 – Present​​

• Responsible for enhancing Drexel’s Athletics digital media presence which significantly raised engagement across all social media platforms.

• Produced and created compelling videos, graphics and promotional materials from ideation to completion.

• Managed a comprehensive creative media plan with the athletic communications staff based on upcoming team and department events.

• Worked closely with Dragons Sports Properties to ensure deliverables to sponsors are being completed and game promotions are being executed.

• Supervised a team of five or more co-ops and volunteers.

• Coordinated with coaches to highlight Drexel’s student-athlete experience.

• Collaborated with Drexel Athletics marketing department to ensure cohesive and innovative departmental branding.

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Cabrini University

Assistant Director of Athletic Communications

Sep. 2021 – Present​​

• Establish and maintain a cohesive brand identity that aligns with the University's values.

• Support institutional branding efforts.

• Highlight the achievements of the schools 19 intercollegiate varsity programs across various forms of media.

• Primary communications contact for Cabrini's baseball and women's soccer programs. 

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Delaware Valley University

Assistant Director of Sports Information

Jan. 2019 – Sep. 2021​​

• Produced athletics promotional materials including televised advertisements, editorial content and graphics design for all sports publications, including media guides, game programs, rosters, flyers, posters, and other materials.

• Wrote and distributed media releases, game notes, and feature stories to inform the general public and media about the university’s sport teams and student-athletes.

• Coordinated live streaming for sports events and managed scoreboard graphics at home basketball and volleyball games.

• Created game-day promotions for sports events.

• Provided content for and maintained all portions of the athletics website.

• Provided timely content for the university-wide athletics social media accounts.

• Delaware Valley University's Extra Mile Award Winner - Feb. 2020

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West Chester University

Sports Information / Graphics Design

Sep. 2017 – Nov. 2017

• Overhauled the Sports Information graphics department with customized graphics and animations for the Golden Rams webpage and various social media outlets.

• Amplified brand awareness with a strong social media presence.

• Analyzed social media analytics in order to increase engagement.

• Publicized game articles, programs, and other sports-related materials.

• Quantified game statistics using Stat Crew statistical software.

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Cabrini University

Events and Operations

Jan. 2017 – Apr. 2017

• Formalized and implemented schedules for the use of Cabrini University’s athletic facilities.

• Coordinated event staff personnel.

• Oversaw event operations during home contests.

• Recorded data for Cabrini University’s department of financial operations.

• Developed transportation schedules for intercollegiate teams.

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Binghamton Senators

Group Sales Representative

Aug. 2014 – Aug. 2015

• Generated over $38,000 of group tickets during the 2014-2015 regular season.

• Boosted season ticket revenue with over $178,000 for the 2015-2016 season.

• Partnered with local business to provide in-game experiences.

• Modified graphic designs for the Senators various social media platforms.

• Assisted clients in any way possible prior to and during home events.

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Ed Snider Youth Hockey Foundation

Game Operations

Jan. 2014 – May 2014

• Developed various marketing materials using Adobe Creative Suite.

• Restructured the foundations risk management plan.

• Coached and advised youth hockey players.

• Investigated and recruited players throughout the city of Philadelphia.

 

Wilkes-Barre / Scranton Penguins

Game Operations

Dec. 2013 – Jan. 2014

• Updated the Penguins official media guide.

• Calculated hockey statistics.

• Consulted with broadcasters, coaches, and off-ice officials.

• Created content for the Penguins website and game-day programs.

• Produced and edited videos to play during home events.